Living means changing
You’re reading IDPURE in its brandnew format. An improved formula, with more information, a wider outlook and even more illustrations. We have also decided to use a typeface which is still evolving (the “BPcelsiane”), and which will become more refined with each new edition. It’s a bit like a typographic “running-in.” Designed by Ian Party, who we presented in edition number 4, this new typeface is part of a constructive approach, where the magazine will serve as an instrument to enable its introduction. Thus, IDPURE has come up with this new balanced recipe with elements chosen and prepared with care, rich in visual creation and specially designed to boost your ideas. Made in Switzerland with 100% pure ingredients and preservative free. “With IDPURE you’ll fulfil your potential, and it will supply you with the energy needed to realize your projects. While perusing our pages you’ll find all the elements required for your artistic development. A delightful page layout and a very clean visual content, designed to help you in your professional development. IDPURE can be progressively included in your library from the first piece of inspiration. By gradually increasing the visual dose, you will quickly reduce the blocking effect. Be sure to always have a glass of cold water at hand.” You’ve acquired a taste for it? Then enjoy!

20 February 2007

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