Full steam ahead!
Here it is, on the newsstands! Brand new, beautiful, just like a newborn baby letting out its first cry. A gentle smack on its bottom and life is underway. Within its front cover, colorfully illustrated by Giovanni Riva and printed in nine colours, you will have the opportunity to discover artists from Lausanne, Barcelona, Paris, Berlin or even New York, who agreed to let us be the first to hear their news. The result: an international offering and a presentation of beautiful work. The texts, relevant but discreet, don’t overshadow the works exhibited.

To have pure and original ideas
What distinguishes idpure above all else is the sense of passion that runs through its pages. Our magazine is the fruit of observation, an original idea, a sense of urgency and a determination to discover other artistic dimensions and record them. We often say that everything comes to those who wait, but patience has its limits. However, this first edition of idpure represents the work and know-how of a team which has taken the time to consider the myriad aspects of a venture of this kind: emotion and contrast; expression and debate; a love of images and colors; of characters and lines; of papers and printing techniques. You will discover the creations of internationally renowned artists. This first edition is a journey of exploration through a visual universe.

Having the courage of one’s convictions is essential to the creative process.  “I create, therefore I am”, to paraphrase Descartes. In today’s world, we all feel this need to express ourselves. Talent belongs to everyone, it can be learned, passed on and gained. This magazine is therefore dedicated to you. This is why there is a space reserved for you and your creativity in the magazine!

2 September 2004

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