Fashionable expression
How do you define a temporary way of living, acting or thinking, related to a given period or specific environment? A daily sign, a cyclic phenomenon which signals a precise era. Fashion. This word, adopted by the most famous couturiers doesn’t just apply to clothes! Also defined through its environment, fashion encompasses the style of your lounge, your furniture or your bedroom. Every year, every season, fashion designers create and recreate style. A re-creation of what has already been created; to their taste, mood and fantasies. A will to create a fashion style, like a new piece of information – a madness which takes over the world. Why do we have to be fashionable; “in?” Why do we have to adhere to a new trend, a new way of living, be up to date, as if we had to stay ahead of the game at all costs. Would this be an individualistic way of showing one’s personality? For sure. But in these times, to be out of step, you will always be the one who inspires by wearing what others want to see. So who are these “Masters” who determine the tone of tomorrow; what are the criteria which define what is fashionable? Idpure wanted to show you a different type of fashion, available to everyone, in a different environment, in front of the curtains which often hide talented artists, where graphic art becomes an accomplice through being applied to new supports. So, to be or not to be fashionable – it’s up to you… What matters in the end, is to feel good about yourself.

12 September 2005

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